This first one isn’t just a small business problem. Even the biggest, most successful companies have people working hard every single day to find new customers. Finding customers starts with figuring how who your ideal customer is. You need to make sure you’re spreading the word to the right people. Creating very specific ones can dramatically improve your business results. Once you’ve built your buyer personas, you can start creating content and getting in front of your target customers in the places they spend time online and with the messages that they care about.